Robotics Invest 2023 brand guidelines showcasing logo, typography, colors, gradients, and photography.

The Challenges

Establishing Robotics Invest as a Key Industry Event

As Robotics Invest set out to make a splash as a leading event in the robotics investment field, Ideometry was tasked with creating a bold brand identity and compelling digital presence to ensure the summit stood out and attracted top industry leaders.

Creating an Impactful Visual Identity

Ideometry was challenged with developing a visual identity and website design that not only captured the innovative spirit of Robotics Invest but also resonated with a diverse audience of robotics enthusiasts, investors, and industry professionals—effectively communicating the event’s vision and theme through cohesive branding and a well-designed website.

Logo for Robotics Invest 2023 with an audience and speaker in the background.
Thank you message to underwriters of Robotics Invest 2023, alongside the event agenda featuring sessions on investment and scaling in robotics. Two screens showcasing the Robotics Invest 2023 event agenda and sponsors, including F-Prime, Cowen, and Silicon Valley Bank.

The Approach

Creating a Comprehensive Brand Strategy

Ideometry developed a flexible and consistent set of brand guidelines that ensured a cohesive identity for Robotics Invest. The adaptable logo design allowed for future updates, maintaining a fresh yet consistent visual presence.

Promotional materials for the Robotics Invest 2023 summit, highlighting the event in Boston on June 7, focused on early and late-stage robotics investments. Planned agenda for Robotics Invest 2023, showing morning and afternoon sessions, with topics on investment, scaling, and business exits.

Employing Engaging Visual Elements

Designs incorporated vibrant gradients and motion-inspired elements to reflect the innovation and energy of the robotics industry. The use of modern typography and tech-inspired brand elements reinforced the event’s cutting-edge theme.

Promotional materials for 'Robotics Invest 2023,' including website, email, event badge, and branded t-shirt mockups.

The Impact

The new brand, website, and event materials helped to set Robotics Invest up for success, with a bold visual identity that resonated with industry leaders and investors. The success of the event solidified Robotics Invest as a premier event in the robotics investment space—setting the stage for future summits and an ongoing impact within the industry.