The Challenges
Building a Brand for a Unique Solution
One of the major challenges was crafting a brand identity and messaging for a revolutionary solution in a niche market. We carefully distilled Beamable’s complex platform into concise and impactful language, emphasizing the outcomes and benefits it brings to both game developers and players.
Addressing a Technical and Expert Audience
Beamable’s audience is a discerning group of gaming industry specialists. Precision and accuracy in our messaging weren’t just nice-to-haves; they were non-negotiables. We meticulously crafted messaging designed to resonate not just with end-users, but also with key decision-makers and industry influencers.
The Approach
Collaborative Workshops and In-Depth Research
The rebranding process began with intense collaboration between Ideometry and Beamable. Through a series of in-depth workshops, we familiarized ourselves with Beamable’s identity, values, and internal messaging. We also conducted thorough research to understand the gaming market and target audience.
Visual Identity and Theme Development
Utilizing the theme of “outer space,” we developed a distinctive visual identity for Beamable—incorporating elements like portals, floating icons, and futuristic illustrations that reflected the company’s future-focused and innovative spirit.
Outcome-Based Messaging
To effectively communicate Beamable’s unique value, we pivoted external brand communications to focus on outcomes and results—highlighting the tangible solutions that Beamable offers for both game developers and players alike.
The Impact
The rebranding and website overhaul profoundly impacted Beamable’s business. The new brand identity and messaging resonated with the intended audience, boosting engagement and solidifying brand loyalty. Interactive website features and a user-centric approach not only enriched the browsing experience but also strengthened the brand’s online presence.
